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Haleema Khalid is an Editor, Content & Research Lead at Pak Afghan Youth Forum. With MS in Applied Linguistics from National University of Computer & Emerging Sciences, FAST Lahore, she is a Data Driven Research Analyst. Since information in the cyber age is being exploited for narrative building by employing propaganda models weaponizing language, therefore, being passionate about words and the way language works, particularly, the psychological and sociological influence it may have on its users, she has always been interested in the discourse patterns and their socio-cognitive implications.